Interaction and campaign design
Volans is a change agency, with the aim of stretching the thinking of its clients, partners – and particularly leaders – towards “Breakthrough”.
We have been working with Volans since 2012, helping them improve their online presence and digital marketing strategies.
In 2016 we joined forces once more to create a responsive website and direct marketing capability.
The aim of the project was to subtly shift Volans brand positioning away from that of a traditional consultancy and towards that of an advocacy group, while providing a more effective means for promoting their work and in particular the ‘Breakthrough’ campaign.
Our approach was to simplify the site architecture and focus on the content and campaigns rather than the organisation itself. The website now represents more of a publishing platform than a typical portfolio site and is a key tool for Volans to engage with its digital audience.
“Chris & Lucy helped take Volans’s ambitious vision, and powerfully translate it through our website and digital newsletter. We are truly impressed by the creative artistry and professional rigour they apply to each of our briefs. Best of all, they are a real joy to work with.”
– Jacqueline Lim, Manager at Volans