Building teams that
change the world

The Action Lab

Interaction design


The Action Lab works with environmental and humanitarian campaigns and programmes to help unlock people’s potential and improve team performance.


Founder Charlotte Cawthorne tasked us with creating a unique brand identity that aligned with the new business’s aims and mission. Following a thorough competitor analysis and exploration of the business offer we defined a brand position centred around building effective purpose driven teams.

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We created an identity system around the name ‘The Action Lab’. The name is designed to embody the brand essence of cultivation, growth, experimentation and impact.

This system was rolled out across a range of printed marketing collateral enabling The Action Lab to confidently engage prospective clients and partners.


The final piece of the puzzle was to create an engaging marketing video and portfolio website to create an authoritative online presence for the brand.

Armed with a deep understanding of the brand essence we constructed a narrative for the video and developed a series of fun illustrations and animations picking out the key features and benefits of the brand offer.

The video forms the centrepiece of a simple single-page website that outlines the key challenges prospective clients face and presents The Action Lab’s training program as the solution.