Designing impactful engagement
around corporate sustainability

SustainAbility

Campaign design

SustainAbility is a global think tank and consultancy that inspires and enables business to lead the way to a sustainable economy.

It convenes the SustainAbility Transparency Network, a global peer-network of leading companies who collaborate to further corporate transparency.

The network produces an annual research report looking at key areas of strategic interest for the network members.

We were commissioned by SustainAbility to produce the latest edition focussed on stakeholder engagement, co-creation and collaboration.

Our role as designers was to bring these concepts alive in a way that increased comprehension and enhanced the experience of the content. Using our intimate knowledge of the sustainability space and some nails, string and teamwork we created a physical embodiment of the narrative.

Working with the talented portrait and editorial photographer MR Wash we documented the assembly and disassembly of the installation to produce a suite of assets with which we created a fresh and unique final product.

This combination of bespoke photography, a consistent graphic language and clear hierarchical typography creates a slick editorial feel and consistent visual identity.

A custom format and premium uncoated FSC Certified and 100% recycled uncoated paper stock resulted in a tactile physical publication perfectly suited for reception area coffee table and boardroom alike.

To round off we created a series of social media graphics, each containing soundbites and quotes from the report to stimulate further conversation across SustainAbility’s network.

Published in late November, the online version of the report has had over 1,500 page views so far.

“We love the editorial look and feel of this report. The project really highlights the breadth of Wolf&Player’s skills from building the layouts, to designing the graphical elements, to incorporating striking imagery and creating the data charts. All of that comes together to create a design that reflects and reinforces the subject matter – a perfect marriage of content and design. Wolf&Player are a joy to work with and produce very high quality outputs.”
– Rebecca O’Neill & Sarah McElroy, SustainAbility