Working together towards
a sustainable food system

SAI Platform

Interaction design

As the world’s population is predicted to rise to more than 9 billion by 2050, the development of sustainable agricultural practices to ensure a constant, increasing and safe supply of agricultural raw materials is absolutely critical. There are few challenges more important or more pressing.

SAI Platform is leading the change. Bringing together over 100 member companies and organisations in a pre-competitive environment of collaboration, it focuses on making a difference from the ground upwards, from the smallest farm to the largest multinational.

To do this SAI Platform needed a sophisticated website that will enable them to build capacity on sustainable agriculture through the sharing of knowledge, co-creation of solutions and promotion of sustainable agriculture globally.

We led the team in Brussels through a user-centric design process, identifying the target audience and their objectives and motivations for engaging with SAI Platform online.

This focus on the user enabled us to design a website architecture and intuitive navigation that not only showcases member initiatives, on-the-ground projects and global events but also offers easy access to tools and resources that the industry has developed together over the years.

“Over the course of designing and building our new website, Wolf&Player were at all times responsive and flexible to our needs. From the offset their project management and innovative design style were proof of their high level of professionalism.”
– Marco Consalvo, SAI Platform

In parallel to this our creative team subtly updated the organisation’s visual identity creating a bold typographical system better suited for screen viewing. And working with a copywriting partner we were able to develop clear and concise content perfectly tuned for hurried online reading.

Combined with some playful iconography, in-the-field imagery and an interactive story of the organisation’s history the site visually reinforces SAI Platform’s ongoing commitment to helping its members overcome their mutual challenges.

The result is a strong and confident brand positioning that accurately reflects SAI Platform’s pioneering role at the leading edge of sustainable agriculture.

“Working with Wolf&Player was a pleasure and our new website speaks for itself. Their creativity and visual planning have brought together a modern and impactful website that narrates SAI Platform’s values and reinforces our leading position in sustainable agriculture.”
– Brigid Norde-McAleer, SAI Platform