Within healthcare there is a tendency for clinical and stark aesthetics. Based on our brand research and the IFPMA team’s own valuable insights we learned that those within the sector view their work as being about people – working together to improve other people’s lives. Nothing could be less clinical.
Armed with these insights we sought to create a more relatable tone of voice for the visual identity with a strong human core – handwritten typography and expressive graphical styles are combined with colours that evoke the SDGs while giving Global Health Progress its own distinct character.
The website is designed to offer two ways to interact with the data. SDGs in Focus tells the story of how the more-than 250 collaborations are supporting the SDGs through a series of infographics and data visualisations that update in real-time. Explore our Collaborations is a searchable directory of partnerships and companies with breakdowns by country, company, SDG target, diseases, access strategy, partners etc. Each collaboration has its own profile page, which is updatable by the steward company in question and the data feeds other IFPMA and industry databases.
To support the launch of Global Health Progress we developed a suite of campaign collateral including a keynote presentation, leaflets and takeaways and event collateral.