Professor Joseph Nye describes a ‘tri-sector athlete’ as someone who can, “engage and collaborate across the private, public, and social sectors.” David Grayson – Emeritus Professor of Corporate Responsibility at Cranfield School of Management, Chair of Carers UK and author of numerous books on CSR – has a career that has spanned all of these sectors, and more.
The subject of caregiving is something that is very close to David’s heart. Following an extended period caring for his late mother, David decided to author a book aimed at helping employers to better understand and support employees with caring responsibilities.
David approached us to update his web presence and provide him the means to effectively publicise and promote not only the book, but also his many other professional and academic writings and engagements.
From meeting David the thing that immediately strikes you is his infectious enthusiasm and passion for his work. As a result we decided to go beyond the traditional blog or publishing platform and create an online space as personable and engaging as David himself.
Our concept involved creating a series of stylised photographs of David showing the dynamism and range of his skills and interests. We then crafted an architecture based around the many different roles David plays in his professional and personal life creating an intimate portrait of the man behind the work.
This is integrated with a rolling, filterable and searchable archive of his thought leadership and writing. David writes for multiple outlets and so our focus was to create an easily updatable portal to the many existing sources rather than duplicating articles that exist elsewhere.
The result is a powerful one-stop-shop for all of David’s work, positioning him as the leader he is, while remaining simple and efficient to manage and upkeep.
Photography © Lisa Bretherick