Inspiring companies to reinvent how they
retain top talent and develop change leaders

Walk of Life Leaders

Brand identity and system design

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Walk of Life Consulting is the leading talent and career advisory service for the impact, sustainability, corporate responsibility and international development sectors.

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For more than five years we have partnered with founder Shannon Houde to create a series of targeted professional development products and services. 2016 saw us partner with her once more to develop Walk of Life Leaders, a subset of the brand, offering executive coaching consultancy services targeted at companies who wish to retain talent and develop change leaders.

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Rather than a radical brand overhaul our approach was to evolve the existing identity, bringing out a more serious and mature tone that reflects the more senior management audience while remaining unmistakably Walk of Life.

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As well as producing new marketing collateral we provided Shannon with customisable templates and brand guidance so junior members of her team could create day-to-day collateral themselves.

We also created a standalone website, providing a dedicated online home for the Walk of Life Leaders brand and ensuring clear separation between the brands and their respective audiences.

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“These guys are not just techies or designers, they are strategic thinkers and always bring thoughtful insights to the table. They are a trusted partner who are not afraid to challenge me because, for them, the pursuit of excellence always supersedes everything. Whenever I have a branding or marketing or technical need they are always the first people I turn to.”
– Shannon Houde, Founder of Walk of Life Leaders

Photography © Lisa Bretherick

09 Oct 2017

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