Building teams that change the world

The Action Lab

Interaction design


The Action Lab works with environmental and humanitarian campaigns and programmes to help unlock people’s potential and improve team performance.


Founder Charlotte Cawthorne tasked us with creating a unique brand identity that aligned with the new business’s aims and mission. Following a thorough competitor analysis and exploration of the business offer we defined a brand position centred around building effective purpose driven teams.

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We created an identity system around the name ‘The Action Lab’. The name is designed to embody the brand essence of cultivation, growth, experimentation and impact.

This system was rolled out across a range of digital and printed marketing collateral enabling The Action Lab to confidently engage prospective clients and partners.

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09 Oct 2017

No Logo

The Art of Creating a Brand Without A Brand